Caroline Gibbons
PortiCo Founder/President
Caroline founded PortiCo Research in 1992, using her background in sociology, anthropology, clinical psychology & family counselling to guide her into consumers’ lives, where she could learn what deeply motivates their behavior. She’s passionate about finding the intersection of what matters to people and what will grow a business. Caroline’s creativity and tenacity enable her to steward projects and help her clients leverage the value of research, take on the implications and move forward in new ways.