We Get the Answers That Move You Forward

PortiCo Research leads “qualitative investigations,” using our proven process, our creative approaches and our fine-tuned radar for finding the real insights.

We recognize impactful insights that drive purchases, combining cultural context and marketing expertise.

We are innovators in the art of ethnographic research, as well as multi-family group discussions, focus groups, online qual boards, telephone interviews, “in situ” observations, on-the-street intercepts and more.

We unearth ideas that…

  • Draw people in – enticing, aspirational, motivational
  • Create momentum – inspiring and accelerating change
  • Improve lives – bringing real value to the consumer


About Us

For 27 years PortiCo Research has been a pioneer in qualitative ethnographically-based research. Through nearly 400 projects, on dozens of topics and industries, and across four continents, we have learned how to find profound answers, inspiration and meaning in the most unexpected places.