PortiCo Posts

Our Gen Z Team Explores “How Gen Z Shops”

This summer our interns are helping us dive into the purchasing mindset of Gen Z. They’re interviewing their peers, providing their “insider” perspectives through analysis, insights and production of the final report. Our primary focus mirrors a similar study we did in 2012 among Millennials, exploring how this emerging cohort approaches money, brands, value, ownership, etc. Our senior team...

Humanizing “Big Data”

More and more of our clients are asking us to help them expand on their robust quant insights, adding human dimensions to their customer data – their motivations, their voice, their face, their language, their stories, their home, their relationships, their community. The challenge is to hone the human story, helping to make what they already know more relatable...

Blog Post Title

What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you're an industry expert. Use your company's blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.