Our Gen Z Team Explores “How Gen Z Shops”

This summer our interns are helping us dive into the purchasing mindset of Gen Z. They’re interviewing their peers, providing their “insider” perspectives through analysis, insights and production of the final report. Our primary focus mirrors a similar study we did in 2012 among Millennials, exploring how this emerging cohort approaches money, brands, value, ownership, etc. Our senior team is helping to differentiate the two generations and craft insights that you can apply to your marketing strategies.